CLIENT NAME:
Samsung
Samsung
PROJECT NAME:
IT-Roadshow & Client Cases
COMMUNICATION NAME:
Communication for B2B
Project goals
To make Samsung’s B2B products stand out DDC has gathered and described several client references. This ‘ClientCaseBook’ and the various ‘SolutionCases’ are catchy descriptions of Samsung’s IT product innovations. Their goal is to increase the product awareness in the B2B segment of Samsung.
Customer relation day
DDC organized an IT Roadshow for Samsung, which included fitting communication tools. This easily accessible and informative event took place in several football stadiums in the Netherlands and Belgium. The goal of the event was to improve customer relations with the selling partners in the B2B division.
To support these goals, DDC developed a strategic communication plan which included: a website, mailings and additional tools for the event such as a program leaflet, professional presentation and all of the project management. The theme, ‘touring through the country,’ has been implemented in all the communication tools. In addition, DDC organized the entire event in collaboration with Samsung.
“We are very content with DDC’s support”
- Coen van den Berg, marketing leader -
